Details 

Tear-free and hypoallergenic

Formulated without soap, parabens, sulfates, or phthalates

Gentle enough for everyday use to help keep the baby's skin and hair soft and smooth.

Brand recommended by pediatricians and dermatologists

Good for: Baby's sensitive skin; suitable for newborns

Texture: Rich, lathering cleanser

Care Confidently

Aveeno® Baby is committed to helping every baby feel comfortable in their own skin by offering nourishing solutions. Our promise is to help you care confidently for your baby's delicate skin, while also making choices that care for the earth and enable communities to thrive.